Digital Marketing & Performance Ads lab at Kech IT Hub
100% Merit Scholarship Available12 WeeksMon – Fri (3:00 PM – 6:00 PM)

Digital Marketing & Performance Ads

Paid Ads, Search Engine Optimization & Conversion Funnels. Master quantitative customer acquisition. Learn to generate measurable revenue through Meta Ads, Google Search Ads, local Turbat/Balochistan SEO, and multi-channel marketing automation.

Direct Application

Structured 4-Phase Curriculum

Phase 1 · Weeks 1–3

Foundations & Market Positioning

  • Audience avatar profiling, customer journey mapping & empathy interviews
  • High-converting ad copywriting: AIDA, PAS, and hook writing frameworks
  • Brand narrative design and social media asset strategy
Phase 2 · Weeks 4–6

Search Engine Optimization (SEO)

  • Keyword research, search intent mapping, and on-page optimization
  • Local business SEO (Google Business Profile optimization for regional businesses)
  • Technical site audits, core web vitals, and high-authority link acquisition
Phase 3 · Weeks 7–9

Paid Media Execution (Meta & Google Ads)

  • Meta Pixel setup, Conversions API (CAPI), and custom audience creation
  • High-intent Google Search campaigns, ad extensions, and quality score tuning
  • Creative testing frameworks: testing hooks, formats, and value propositions
Phase 4 · Weeks 10–12

Analytics, Scaling & Client Acquisition

  • Google Analytics 4 dashboard design and attribution modeling
  • Budget scaling rules, ROAS preservation, and client reporting decks
  • Freelance media buyer client acquisition strategy on Upwork & direct outreach